Shortlisted - Roca Jump the Gap 2015
Competition: “Jump the Gap by Roca”, 2015
HUG ME brings back independence and self-esteem to people experiencing difficulties when trying to sit on the toilet. It is primarily aimed at the physically disabled and elder communities.
HUG ME´s friendly-looking arm “hugs” the user to guarantee their safety while seating and standing up again. Everything that the user needs to do is to put their back against the soft colored padding and push the button located in the toilet´s hand, in order to activate the seating mechanism.
HUG ME´s relevance relies in its innovative combination of function and perception. On one hand the design is extremely functional as it prevents accidents and gives independence to the consumer (with the correspondent savings in assistance and health benefits). This directly affects user’s wellbeing as this device brings back user´s self-confidence. The empathy is strengthened by the simple and intuitive user interface and the friendly appearance defined by curved and soft shapes, vivid colors and the welcoming support shaped as a human arm that reinforces the idea of mate, of company and reliability.